Identification, web page, and printed materials for a dietary catering service, with 2 service types: flexible, inexpensive meals or professional, custom-tailored meals designed for athletes.

Target users

Middle-upper class, busy, biggest cities

Age

25-40

Location

Warsaw, EU

User’s frustrations

 Poor quality of affordable box delivery

 Diverse market competition to choose from

 Numerous cases of false advertising in the country with regards to food preparation

User’s motivations

 Inquiring after best value, flexible meal delivery plans

 Seeking professional, custom-tailored meal delivery plans for athletes

Design goals

Design a bright, confident and vibrant website 🡒 Convince the user to order a trial day plan, consult a dietician, or fill in a dietary form for professional athletes.

Solution

★ Complete design of the company’s branding and website with fresh, pastel colour palette.

★ Attention-focusing statistics presenting experience.

★ Good quality stock photos with a lot of white space to make it light and clean.

★ Scannable structure and clean information architecture.

★ CTAs are continuously reachable.