Project Overview —
Indoor Navigation

Goal: Build a Cutting-Edge Website for Indoor Navigation Solutions to Showcase Advanced Wayfinding Technology for Large Enterprises

Design Goals

  • Present Indoor Navigation Solutions as a leader in innovative wayfinding technology, targeting large enterprises and venues such as hospitals, airports, and shopping malls.
  • Highlight the benefits of advanced indoor navigation for improving user experience, enhancing operational efficiency, and increasing visitor satisfaction.
  • Communicate the technology’s flexibility in being tailored to various industries, showcasing use cases across sectors such as healthcare, retail, and corporate offices.
  • Focus on attracting facility managers and decision-makers by demonstrating how indoor navigation can improve navigation, optimize space utilization, and reduce costs.
  • Ensure a modern, user-friendly WordPress website that integrates with mobile apps and systems while being easy to navigate and manage for enterprise clients.

Solution

  • Use interactive demonstrations and videos that simulate indoor navigation in action, showing how the system helps users easily find their way within complex environments.
  • Structured, scannable content that outlines key features such as real-time mapping, indoor positioning, and route optimization, tailored to specific industries.
  • Case studies and testimonials to demonstrate the impact of the technology on visitor experiences and operational efficiencies in various industries.
  • Build the website using WordPress, ensuring scalability and integration with mobile apps, APIs, and other digital platforms to reflect the flexible nature of the navigation system.
  • Integrate clear calls-to-action (CTAs) such as “Request a Demo” or “Talk to an Expert” to encourage inquiries from facility managers and decision-makers.

User’s Frustrations

  • Difficulty in managing large facilities where visitors often get lost or struggle to find their way.
  • Current wayfinding systems are outdated or ineffective, leading to negative visitor experiences and increased staff workload.
  • Uncertainty about which navigation technology will best meet the needs of their particular facility, and concerns about implementation complexity.
  • High operational costs due to inefficient space utilization, visitor misdirection, and the lack of a real-time navigation system.

User’s Motivations

  • Seeking cutting-edge technology that can enhance the visitor experience by providing real-time, easy-to-use navigation within large or complex buildings.
  • Looking for ways to optimize operations by reducing misdirections, improving space management, and cutting down on the need for staff assistance.
  • Interested in implementing a flexible solution that can integrate with their existing infrastructure and scale across different venues or industry requirements.
  • Attracted to the cost-saving potential of using an indoor navigation system to reduce inefficiencies, streamline visitor movement, and optimize space utilization.

UX/UI Process

Research & Discovery

  • User Research: Conduct interviews with facility managers and decision-makers from industries like healthcare, retail, and corporate offices to understand their specific navigation challenges and expectations.
  • Market Research: Study competitors and other indoor navigation solutions to identify gaps and unique selling points that can differentiate Indoor Navigation Solutions.
  • Stakeholder Alignment: Collaborate with internal teams to ensure the website communicates the full scope of the technology, including its flexibility and industry-specific applications.

Information Architecture & Wireframes

  • Sitemap Development: Create a clear sitemap that organizes the content into sections like “Features,” “Industries,” “Case Studies,” and “Get a Demo” to guide users through the key benefits and applications of the system.
  • Wireframe Creation: Develop low-fidelity wireframes that prioritize ease of navigation, allowing users to quickly access information about the technology, explore industry-specific solutions, and request demonstrations.

Visual Design & Prototyping

  • Interactive Visuals: Design with sleek visuals, including animated demonstrations and interactive maps, that allow potential clients to see how the technology works in real-time.
  • WordPress Development: Build the website on WordPress, leveraging its flexibility for integrating third-party tools like app demos and interactive features. Ensure scalability and optimization for mobile-friendly viewing, reflecting the nature of the navigation solution.

Development:

  • Content Strategy: Develop content that clearly explains the technical capabilities and benefits of the indoor navigation system, tailored to different industries. Use case studies and real-world examples to show how the system has improved operations in various settings.
  • Launch: Prepare the website for launch by ensuring all features, from case studies to demo requests, are fully functional. Promote the website to industry-specific audiences, positioning Indoor Navigation Solutions as the go-to provider for advanced wayfinding technology.