Source Corporation
Identification, web page, and printed materials for a Polish/American IT company establishing a global presence.
Target Users
B2B; IT managers, CEOs and their assistants
Age
30-50
Location
USA, UK, Middle East, Global
Design goals
The previous website was stuck in the 90s, with an inadequate design, giving an unprofessional impression. I operated with a very limited budget, resources and time. 🡒 The goal was to inform and convince the user that the company had a reliable, western production culture. Combine all IT products into one consistent design.
Solution
★ Delivered a complete redesign of the company’s branding and website, while applying a design system. ★ Extensive attention-focusing numbers, statistics and estimates showing growth and experience. ★ Good quality non-mainstream stock photos, state of the art typography from IBM, scannable structure and clean information architecture. ★ Redesigned website structure to cover all child companies and designed innovative IT products, focusing on usability and brand consistency.