Project Overview —
Source Corporation

Goal: Develop a Professional Website for Source Corporate to Showcase Offshoring IT Solutions to Poland, Targeting Large Enterprises

Design Goals

  • Position Source Corporate as a premier provider of offshoring IT solutions to Poland, offering tailored services for large enterprises.
  • Highlight the cost-effective, high-quality IT services available through offshoring, such as software development, cybersecurity, and IT consulting.
  • Emphasize Poland’s strategic advantages as a destination for IT outsourcing, including skilled talent, time zone compatibility, and economic benefits.
  • Attract C-level executives and IT decision-makers by showcasing how offshoring to Poland can help their companies scale efficiently and reduce operational costs.
  • Develop a clean, professional WordPress website that clearly communicates the benefits of offshoring, with easy navigation and well-placed calls to action (CTAs).

Solution

  • Professional and minimalist design that reflects the sophistication of Source Corporate’s services, with a focus on credibility and trust.
  • Create a scannable, well-structured layout that presents Source Corporate’s services (software development, IT support, cybersecurity) in a clear and compelling way.
  • Highlight the advantages of offshoring to Poland with data-driven content, including infographics, client success stories, and key metrics (e.g., cost savings, quality of talent).
  • Integrate case studies and client testimonials to provide social proof, showcasing successful partnerships with large enterprises.
  • Build the website using WordPress, ensuring scalability, flexibility for future updates, and smooth integration with lead generation tools like contact forms and request consultations.

User’s Frustrations

  • Concerns about outsourcing IT services and whether the quality of work and communication will meet international standards.
  • Difficulty finding a reliable offshoring partner that provides cost-effective solutions without sacrificing quality.
  • Worry about potential language barriers, time zone differences, and overall project management when offshoring to a different country.
  • Uncertainty around the cost transparency and ROI of offshoring IT services to a new region like Poland.

User’s Motivations

  • Seeking ways to reduce IT operational costs while maintaining high service quality by offshoring to countries with highly skilled workforces.
  • Wanting to scale IT services quickly with a trusted offshoring partner that can provide everything from software development to cybersecurity and IT support.
  • Attracted to Poland’s strategic advantages—including a highly educated workforce, competitive pricing, and proximity to major European markets.
  • Looking for a trusted, experienced partner to manage the complexities of offshoring, including compliance, data security, and efficient project execution.

UX/UI Process

Research & Discovery

  • User Research: Conduct interviews with C-level executives, IT managers, and decision-makers to understand their concerns, pain points, and motivations around IT offshoring, particularly in the context of large enterprises.
  • Market Research: Analyze the competitive landscape of IT outsourcing companies and offshoring services in Eastern Europe, particularly in Poland, to identify areas where Source Corporate can differentiate itself.
  • Stakeholder Collaboration: Work closely with Source Corporate leadership to align website goals with their business objectives, ensuring the site highlights Poland’s key advantages and Source Corporate’s expertise.

Information Architecture & Wireframes

  • Sitemap Development: Create a structured sitemap that includes sections like “Our Services,” “Why Offshore to Poland,” “Case Studies,” and “Get a Quote,” allowing users to navigate easily and find the information they need.
  • Wireframes: Develop low-fidelity wireframes that map out the user journey, focusing on leading users from awareness (learning about the benefits of offshoring) to action (requesting consultations or quotes).

Visual Design & Prototyping

  • Polished, Professional Visuals: Use sleek, professional visuals and a clean layout to communicate trust, credibility, and sophistication, appealing to large enterprise clients. Focus on showcasing Poland’s advantages in IT offshoring through infographics, client testimonials, and success stories.
  • WordPress Development: Build the website on WordPress, ensuring it is optimized for scalability, SEO, and lead generation. Integrate features like contact forms, case studies, and service detail pages to encourage inquiries and demonstrate Source Corporate’s expertise.

Development:

  • Content Strategy: Develop high-quality, persuasive content that outlines the benefits of offshoring IT services to Poland. Highlight Source Corporate’s strengths through clear service descriptions, detailed case studies, and engaging client testimonials.
  • Interactive Elements: Implement interactive features such as cost calculators, comparison charts, and downloadable resources (e.g., whitepapers) to further engage users and help them understand the value of offshoring IT solutions.