Project Overview —
Source Media Web Design
Goal: Design an engaging, user-friendly website for Source Media, targeting UK-based small and medium-sized businesses (25-60 years old) needing affordable, all-in-one marketing solutions.
①
User Research & Persona Creation:
- Target Audience: B2B clients unfamiliar with complex IT, seeking affordable marketing services.
- User Pain Points: Overwhelming options of low-quality, expensive agencies.
- Motivations: Simplified, hassle-free marketing tools with clear ROI demonstrations.
②
User Research & Persona Creation:
- Wireframes & Prototyping: Created high-fidelity wireframes showcasing a clean, scannable layout. Focused on responsive design to ensure seamless experience across devices.
- Color & Typography: Leveraged rich, contrasting colors and IBM-inspired typography for a modern, professional look.
- Animations & Visual Elements: Integrated eye-catching animations to simulate conversion growth, utilizing “show, don’t tell” techniques to emphasize product value.
③
Information Architecture:
- Organized content hierarchically to ensure clarity, focusing on key features, services, and case studies. Clean navigation was key to improving user journey.
④
Development:
- Platform: Built the website on WordPress, integrating custom-coded elements for advanced animations and optimized performance.
- CMS Integration: Ensured the website could be easily updated by internal teams without technical expertise.
